Key Responsibilities:
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Create and implement a global digital growth strategy.
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Optimize SEO, SEM, paid media, email, and social media campaigns to expand into new markets.
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Use growth hacking and experimentation to identify effective regional strategies.
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Analyze data and run A/B tests to improve marketing performance and conversion rates.
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Manage and optimize customer acquisition costs (CAC) and lifetime value (LTV).
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Oversee app store optimization (ASO) to boost visibility and downloads.
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Develop partnerships, influencer campaigns, and referral programs to accelerate organic growth.
Requirements:
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Proven experience in growth, performance marketing, or digital growth leadership.
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Strong track record of launching and scaling apps in Africa and global markets.
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Expertise in SEO, paid media, and digital marketing analytics.
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Ability to develop and execute regionalized marketing strategies.
If you’re passionate about data-driven marketing, join us and be part of Lengo’s mission to stop guessing emerging markets.